There are 5 important elements that every high-converting landing page contains. That’s what we’re exploring in this video.
Landing pages are a bit different compared to your usual webpage in that it is hyper-focused on one goal: Getting the user to convert/take some sort of action (usually something like signing up or making a purchase).
Given their purpose, special attention needs to be given to five elements:
- Value proposition
- Call-to-action
- Maintain attention
- Visuals
- Social proof
Avoid clutter and links that aren’t conducive to the page’s goal and focus on the above 5. That’s how you create an effective landing page.
Timestamps:
00:00 Intro
00:30 What’s a landing page?
1:17 Value Proposition
1:36 Call-to-action
2:00 Maintain attention
2:18 Visuals
2:43 Social proof
3:20 Example 1: Shopify
4:56 Example 2: Webflow
5:56 Example 3: Netflix
7:00 Example 4: Hootsuite
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